One of the most iconic “back to basics” American muscle cars of the ’60s and ’70s may have worn the badge of a funny little cartoon character, but that didn’t mean the Plymouth Road Runner wasn’t ready to rumble with the best of them.
Released in 1968, the Road Runner sales blew Plymouth’s expectations out of the water. They had originally expected to sell 20,000 units, but ended the year with about 45,000 sold. Their formula of a cheaper, high-powered, bare bones muscle car paid off, and being associated with the old school Wile E. Coyote character didn’t hurt either.
The car came standard with a stout 383 CI “Road Runner” V8 that made 335 horsepower and 425 ft lbs of tire-shredding torque. For only $714 extra, you could opt for the 426 Hemi rated at 425 hp and 490 ft lbs of even more tire-shredding torque. You were given a choice to row your own gears with the floor mounted 4-speed manual or sit back and relax with a three-speed TorqueFlite automatic.
The Road Runner was known as a low option, serious muscle car. It came with a vinyl bench and no carpeting. If you wanted to add options, you were given a very short list to choose from including an am radio, air conditioning, power steering, and transmission choice.
But enough about the car specs. How about those awesome Road Runner TV commercials?! Plymouth rented the Wile E. Coyote and the Road Runner names from Warner Brothers for a sum of $50,000, or in today’s dollars, about $350,000. Plymouth also paid $10,000 at the time to develop the well-known “beep beep” horn sound.
Stop what you’re doing right now, and check out those incredible Plymouth Road Runner commercials using the classic cartoon characters in the above video. It’s pretty hard not to get nostalgic after watching this one.