Bugatti La voiture Noire Martial Trezzini/Keystone via AP

GENEVA (AP) ? The most expensive new car ever sold is a one-off Bugatti luxury sports car that has gone for 16.7 million euros ($18.9 million).

?La Voiture Noire? ? French for ?The Black Car? ? is a low-slung sports car with a huge 16-cylinder engine and Bugatti?s trademark front grille.

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The manufacturer unveiled it at the Geneva auto show this week, and said Thursday that it had been sold at what it and industry experts said was a record price for a new car.

The identity of the buyer was not revealed, though the buzz surrounding the move will have burnished Bugatti?s image as a maker of luxury trophy cars.

Stephan Winkelmann, the president of Volkswagen-owned Bugatti, said: ?The true form of luxury is individuality.?

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