Remember the Chevy Vega? You know, the classic car that got more “smiles to the gallon” than any of its American competitors? It got roughly two by the way. You absolutely have to remember the car’s infuriating tendency to park itself, in coordination with other Vegas, in facial shapes.
Ringing any bells? If anything, you may recall the Vega as the overwhelmingly underwhelming Chevy curse gifted to John DeLorean by a collection of General Motors corporate designers. In his book, On a Clear Day You Can See General Motors, the former GM chief engineer described the Vega:
“[The Vega] produced a hostile relationship between the corporate staffs, which essentially designed and engineered the car, and Chevrolet Division, which was to sell it. From the first day I stepped into Chevrolet, the Vega was in trouble. General Motors was basing its image and reputation on the car, and there was practically no interest in it in the division. We were to start building the car in about a year, and nobody wanted anything to do with it. Chevy’s engineering staff was only going through the motions of preparing the car for production, but nothing more. Engineers are a very proud group. They take interest and pride in their designs, but this was not their car and they did not want to work on it.”
You’re probably still wondering where GM went wrong, right? We’re guessing they are, too.
The Quick and Dirty History of the Chevrolet Vega
Manufactured and marketed from 1970 to 1977, the Chevrolet Vega program was first introduced to GM’s president by GM’s executive vice-president Ed Cole. While Chevrolet and Pontiac divisions presented their own small-car programs, General Motors ended up going with Cole’s new car proposal.
While there were a number of different models produced, each one was powered by an inline four-cylinder engine with a lightweight, aluminum block. Initially, the Vega received high praise, including the 1971 Motor Trend Car of the Year.
The Vega would go through several assembly plant variants in Lordstown, Ohio and South Gate, California, including the Chevrolet Cosworth Vega and the Kammback, which saw limited production. No Motor Trend accolades would be awarded to the Cosworth or any other Vega models, and it would end up going through a series of recalls and body style redesigns.
Ultimately, the number of problems associated with the Vega — from engineering issues to subpar safety standards to a tendency to rust — caused General Motors to suffer as a result.
It turns out that the Vega (which gets its name from the brightest star in the constellation Lyra) didn’t end up burning so bright in the end.