Hendrick Motorsports has joined forces with a new brand in the energy drink game. The championship-winning Cup Series team will move forward with Phorm Energy as a key part of the operation.
What is Phorm Energy? It's the result of a partnership between Anheuser-Busch, supplement company 1st Phorm, and businessman Dana White. This drink replaces the original 1st Phorm Energy Drink.
This deal will feature Phorm Energy as the primary sponsor of William Byron and the No. 24 team for two races in 2026 and four in 2027. The brand will also serve as a full-season associate sponsor of the Nos. 5, 24, and 48 teams.
Additionally, Phorm Energy will have a heavy presence at the new 35,000-square-foot athletic center and corporate meeting space that Hendrick Motorsports will complete before the start of the 2026 Cup Series season.
"Launching Phorm Energy is a huge moment for our team, and partnering with Hendrick Motorsports is just another way we can continue to grow and deliver something truly special," said Sal Frisella, 1st Phorm CEO, in a press release.
"We have built this brand for people that embrace the grit and grind in their everyday lives, and that's something that Hendrick Motorsports and their drivers inherently know and understand. We know we found the right partner in Hendrick Motorsports, and together we have big plans."
This partnership with Hendrick Motorsports marks the brand's continued expansion into the world of NASCAR. Two-time Cup Series champion Kyle Busch also recently inked a deal with the energy drink brand while filling the hole left when he discontinued Rowdy.
"It's an amazing opportunity to work with a powerhouse like Anheuser-Busch, as they launch Phorm Energy and build something new," said Jeff Gordon, vice chairman of Hendrick Motorsports. "As a brand grounded in shared values of dedication and hard work, we're proud that the No. 24 team and our incredible athletes get to be part of their community.
"We're making a major investment in our facilities to support our teammates with the best possible resources, and it's exciting to have Phorm Energy involved from day one. We look forward to collaborating on a distinctive and authentic program."