23XI Racing is continuing to introduce new sponsors to motorsports. This time, the team will welcome Robinhood as an official team partner.
According to a press release, the financial services platform will join Bubba Wallace and Corey Heim as a primary partner in multiple events. Robinhood will also join both drivers and their teams as an associate partner throughout the season.
The first event featuring the new neon green Robinhood scheme will be at Kansas Speedway on May 11. Robinhood will be the primary sponsor for Heim during this race.
The new sponsor will then return for three other events this season while supporting both Heim and Wallace, who just posted consecutive podium finishes for the first time in his career. 23XI Racing did not provide the dates of the other three races.
This announcement follows the news that Heim, the Truck Series points leader, will join 23XI Racing for multiple Cup starts this season. He will drive the No. 67 Toyota Camry XSE. Bootie Barker will be his crew chief.
23XI Racing did not detail the number of starts Heim will make or where they will be.
"We're excited to welcome Robinhood to 23XI and look forward to introducing another new brand to NASCAR," said team president Steve Lauletta in a statement.
"As Robinhood continues to expand their presence in sports, we're proud to partner with them and look forward to bringing the intensity of NASCAR racing to their growing customer base."
Robinhood has a large presence in another sport. The financial services platform has patches on the jerseys of NBA teams the Miami Heat, Memphis Grizzlies, and Washington Wizards. Rich Paul's Klutch Sports Group helped facilitate Robinhood's move into motorsports.
"Our team continues to do a great job of partnering with exciting brands that share our values and believe in us," said Wallace in a statement.
"Robinhood's dedication to market accessibility and financial literacy is important for so many people, and I look forward to representing them on track this season."