23XI Racing has announced that Upper Deck will return to the organization for multiple years as part of a partnership expansion.
Upper Deck, which joined 23XI Racing last season, will support multiple drivers in multiple national series starting this weekend. The team's first-ever development driver, Corey Heim, will showcase the sports memorabilia company as he drives for Sam Hunt Racing in the Xfinity Series race at Circuit of the Americas.
Upper Deck will join forces with Tyler Reddick on June 28 as the Cup Series teams take on the night race at Atlanta Motor Speedway. The memorabilia company previously joined Reddick for the Southern 500 at Darlington Raceway, where he finished 10th to secure the regular-season championship over Hendrick Motorsports driver Kyle Larson.
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"Following a thrilling start to our partnership last season with Tyler securing the regular season championship in the Upper Deck Toyota, we're excited to expand our relationship with Upper Deck," said team president Steve Lauletta in a press release.
"We're always interested in unique ways to connect with fans, and this collaboration continues to be a great way to do that. We look forward to generating more memorable moments this year and sharing those moments with fans through the exciting world of collectibles."
The inaugural season of the partnership did not simply feature a primary scheme on Reddick's No. 45 Toyota Camry XSE. The deal also included a premium memorabilia collection, including "race-worn items, car-raced items, autographed artwork, and more."
This will continue during the 2025 season with an expanded lineup. Reddick and Wallace will continue to have premium memorabilia available through Upper Deck as they pursue race wins and spots in the Cup Series playoff field.
Heim and Riley Herbst, the newest full-time Cup Series driver at 23XI Racing, will join Wallace and Reddick while becoming part of the company's lineup of drivers.