Competition through cooperation, especially in the auto industry, can be a fantastic way for the companies involved to offer the best products possible to eager customers. In a joint statement issued earlier this week, Ford and Volkswagen announced that they would be exploring ways to enter into a strategic alliance to deliver that exact end result.
“Ford is committed to improving our fitness as a business and leveraging adaptive business models, which include working with partners to improve our effectiveness and efficiency,” Ford’s President of Global Markets Jim Farley said, according to Business Wire. “This potential alliance with the Volkswagen Group is another example of how we can become more fit as a business, while creating a winning global product portfolio and extending our capabilities.”
Dr. Thomas Sedran, Head of Volkswagen Group Strategy, added, “Markets and customer demand are changing at an incredible speed.”
“Both companies have strong and complementary positions in different commercial vehicle segments already. To adapt to the challenging environment, it is of utmost importance to gain flexibility through alliances. This is a core element of our Volkswagen Group Strategy 2025. The potential industrial cooperation with Ford is seen as an opportunity to improve competitiveness of both companies globally.”
While talks between the two companies are still developing, The Drive received confirmation that the next generation lines of the Volkswagen Krafter and Ford Transit were brought up, so commercial vehicle collaboration may be part of the deal.
Whatever the case, any upcoming potential projects between the American car company and the German manufacturer is sure to develop into something promising, at least somewhere down the road.