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The Daytona 500 will be without a fixture of the sport for the first time in more than 30 years

For years, NASCAR was a sport that was heavily sponsored by companies that profited from the sale of alcohol, but in recent years that trend has changed.

For the first time in more than 30 years, the Daytona 500 will have an entire field of entries without a single paint scheme clad with beer branding.

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While there will still be a few companies such as Miller and Anheuser Busch sponsoring drivers, they will not be doing so for the Great American Race. According to Yahoo Sports, Miller Lite will still sponsor Brad Keselowski, while Busch Beer will continue to sponsor Kevin Harvick.

Keselowski learned last year the Miller Lite would be cutting their primary sponsorship role from 24 races to 11 for 2018. Kes will be driving the No. 2 Discount Tire Ford at Daytona, while harvick will be running the No. 4 Jimmy John's Ford.