“In-car advertising platform” could soon be hijacking screens in your car


It seems like there are few escapes from commercials these days. They're on your phone, they're on your computer and they're on the streaming service you specifically bought to get away from commercials on TV. Even escaping the digital world doesn't always give you a break, with billboards and radio ads bombarding us on our commutes.

Now your car's infotainment screen could be yet another source of advertisements. An automotive technology firm called Telenav has announced an "in-car advertising platform" for cars that are connected to the internet, according to Silicon Beat.

"This approach helps car makers offset costs related to connected services, such as wireless data, content, software and cloud services," a Telenav spokeswoman said.

"In return for accepting ads in vehicles, drivers benefit from access to connected services without subscription fees, as well as new driving experiences that come from the highly-targeted and relevant offers delivered based on information coming from the vehicle."


The system can play ads on the car's screen anytime the car comes to a stop and is using the connected services. Toyota, Lexus, Ford, GM and Cadillac all already use Telenav's connected-car products, so these ads might be coming soon.

Our cars used to only have one way for the ads to get us, and opting out was as simple as turning off the radio, but in the future the ads will be much trickier to avoid.

At least they can't advertise to us in our dreams. For now.

Related: Take a trip back to the 1960s when the car commercials were as wild as the cars