CONCORD, NC - JANUARY 22: XXXX speaks with the media during the NASCAR Sprint Media Tour hosted by Lowe's Motor Speedway on January 22, 2009 at the NASCAR Research and Development Center in Concord, North Carolina. (Photo by Jason Smith/Getty Images)

NASCAR's TV deal looks terrible compared to one a rival series just got


NASCAR's TV ratings were down almost every weekend last season, and part of the problem was fans having a difficult time keeping up with where the races were being broadcasted.

The sport has a deal with NBC and FOX where each company broadcasts half the season. But not every race is actually on NBC or FOX. Sometimes they're on NBCSN or FS1, and it can be confusing for fans.

To make matters worse, NASCAR's biggest rival just signed a deal that will make it more accessible than NASCAR.

ESPN and Sky Sports are partnering to broadcast Formula 1 on ESPN and ABC for the 2018 season as a part of a multi-year deal.


Related: NASCAR may have started the year off right, based on these preliminary TV ratings

ESPN and ABC will broadcast all 21 F1 races this season.

Fans can also watch races without having cable, so if they've cut the cord, they still have ways to watch F1 races.


Sky Sports also has the "Sky Pad," which is an interactive touchscreen TV that allows fans to watch a more advanced version of races with breakdowns from analysts.

If NASCAR could redo its TV deal, it probably would after seeing F1's deal with ESPN. Perhaps NASCAR's ratings will improve this year, but it would be a bad look for the sport if F1 outperformed it in 2018.