The No. 24 Hendrick Motorsports Chevrolet Camaro will showcase a new scheme in two races this season as part of an expanded partnership with Cincinnati Inc.
According to a press release, the machine tool manufacturer will join William Byron for two races this season and two more in 2026. This is an expansion of a 10-year deal signed back in 2019.
The first race featuring the star-spangled scheme will be on Sept. 28 at Kansas Speedway. It will return on Oct. 26 at Martinsville Speedway. This latter race is one that Byron has used to reach the Championship 4 the last two seasons.
Photo credit: Hendrick Motorsports
"Cincinnati's technology plays a key role in building the race cars we take to the track each week," Byron said in a press release.
"They're such an important technical partner for Hendrick Motorsports, and it's cool to see that commitment grow into a primary sponsorship. Knowing how Cincinnati contributes to our success, it's especially exciting to have them on board with the 24 team."
The 2025 season marks the first time since 2021 that Cincinnati has taken over as the primary sponsor of a Hendrick Motorsports driver.
The company joined Kyle Larson in 2021 for races at Michigan International Speedway and Talladega Superspeedway. The champion won the pole at Michigan and finished third. He finished 37th at Talladega.
Cincinnati spent 2019 and '20 with Alex Bowman and the No. 88 team. The company first joined him at Dover Motor Speedway as he finished third. Cincinnati then returned to the No. 88 at California Speedway and Kentucky Speedway in 2020. Bowman finished 19th at Kentucky but won at California.
Cincinnati will now return as a primary sponsor while joining forces with a Daytona 500 winner. Byron will showcase the company's scheme while continuing his pursuit of his first championship.
"The relationship allows us to showcase our products in an incredibly competitive, high-stakes environment," said Alan Oak, president and CEO of Cincinnati Inc.
"By aligning with William and the No. 24 team, we're able to further promote the Cincinnati brand and provide our customers with new opportunities to see the results we're capable of producing firsthand."