Legacy Motor Club is joining forces with a wildly successful pop group for the trip to Las Vegas Motor Speedway. The Backstreet Boys are taking over one of the team's Toyota Camry XSEs.
According to a Tuesday announcement, the Backstreet Boys will be the primary sponsor of John Hunter Nemechek and the No. 42 team as NASCAR returns to the Nevada track. This collaboration was made possible by Live Nation and Vibee, who are promoting the group's upcoming July 2025 residency at Sphere Las Vegas.
As part of the partnership, Legacy Motor Club will have the car and its special scheme on display at The Venetian Resort Las Vegas in the Grand Colonnade from Wednesday, March 12, through Sunday, March 16.
Photo credit: Legacy Motor Club
"I'm beyond excited to have the Backstreet Boys on board our Toyota Camry for Las Vegas," Nemechek said in a press release. "Their music is legendary, and to have them represented on our car is really special.
"Hopefully, we can put on a great show and take this ride to Victory Lane -- because as they say, 'I want it that way!'"
Legacy Motor Club has used its Cup Series cars to showcase other music acts in past seasons. Guns and Roses took over Erik Jones's No. 43 Chevrolet during the 2023 Daytona 500. Creed then had a presence with the organization at last season's Daytona 500.
The partnership between Nemechek and the Backstreet Boys comes as the North Carolina native delivers what is currently a career-best performance. He has finished on the lead lap in every race while posting two top-10 finishes and one top-five.
Nemechek's worst finish was 22nd at Circuit of the Americas, and his average finish through four races is 12.8. He only needs two more top-10 finishes to match his career-best mark from last season.
"We're thrilled to work with Live Nation and Vibee, and bring partners known for creating best-in-class fan experiences, to the NASCAR stage," said team co-owner Jimmie Johnson.
"We had successful campaigns with Guns N' Roses and Creed in the past, and Backstreet Boys will be just as fun. The No. 42 Toyota Camry looks really cool and we can't wait for fans to see the Backstreet Boys represented on track."