Hendrick Motorsports fans now have another way to showcase their appreciation for NASCAR's winningest team and the sport's longest-running tire manufacturer.
Hendrick Motorsports and Goodyear announced Friday that the two companies have collaborated on a special-edition series of footwear. The leather sneakers feature a Goodyear-inspired tire tread on the outsole, a cushioned sock, a drivers rounded heel, and a breathable full-fabric inner lining.
There are currently six models available on Goodyear's website -- three high-top sneakers and three low-tops.
One high-top features Hendrick Motorsports logos on a white shoe with red accents. Another has NAPA and No. 9 logos on a white shoe with blue and yellow accents. The third features No. 24 logos (for Jeff Gordon) on a black shoe with red and yellow accents.
These same designs are available in low-top sneakers. The high-top sneakers cost $119.99 and the low-top sneakers cost $109.99.
Photo credit: Goodyear
The release of the shoe collaboration takes place amid a celebratory season for Hendrick Motorsports, one that the organization has used to reflect on past pivotal moments.
The 2024 season marks the organization's 40th competing at the top level of NASCAR. This run at the top level of stock car racing has included a record 307 wins and more than 80,000 laps led.
Hendrick Motorsports has won 14 Cup championships split between Jimmie Johnson, Jeff Gordon, Chase Elliott, Terry Labonte, and Kyle Larson.
The celebratory season also featured a special Hendrick Motorsports weekend at Martinsville Speedway. The organization brought four special red schemes to the short track, along with 1,500 employees and family members.
The four current Hendrick Motorsports drivers -- William Byron, Elliott, Larson, and Alex Bowman -- faced increased pressure to deliver success during this milestone weekend. They rose to the occasion.
Larson won the pole and led 86 laps before finishing second. Chase Elliott started third and led 64 laps before finishing third. Bowman started 10th and raced inside the top 10 before finishing eighth.
Byron started 18th in the field but worked his way to the front of the pack. He led a race-high 88 laps and won the race. This was Byron's second win at Martinsville in the Next Gen era.