Last weekend, Dodge began promoting its drag racing event in Michigan called "Roadkill Nights." The timing of the tweets and the promotion couldn't have come at a worse time.
During the same weekend, Heather Heyer was hit by a Dodge Challenger and killed while counterprotesting white nationalists in Charlottesville, Virginia. Dodge has since deleted the tweets after a considerable amount of backlash on social media according to Bloomberg.
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The backlash was well deserved, and the company eventually deleted the tweets promoting #RoadkillNights.
Daily Stormer praised @Dodge for #RoadKillNights and the murder of Heather Heyer. These are still the top tweets on Dodge's Twitter timeline pic.twitter.com/aT4itwqxbu
— Eugene Gu, MD (@eugenegu) August 14, 2017
To be fair to Dodge, the tweets promoting the event were likely scheduled far in advance, and the timing of when the tweet came out was almost certainly a coincidence. But it's still a bad look for the company for not immediately recognizing that one of its cars was used to kill a person protesting white supremacists, and it also injured 20 other people.
The Twitter account for Roadkill Nights sent out a tweet condemning the white supremacists protesting in Virginia.
— Roadkill (@RoadkillShow) August 14, 2017
The company did the right and obvious thing by deleting the posts, and they should also probably offer a public apology about the unfortunate incident.
(h/t Jalopnik)