ANKARA, TURKEY - APRIL 01: A Dodge Challenger is seen at a car wash at a highway rest stop on the road outside Ankara on April 3, 2017 outside Ankara, Turkey. The capital, Ankara is the second largest city after Istanbul and an important economic and political hub. In 2015 and 2016 the city was hit by numerous terrorist attacks and suffered heavy damage to government buildings during the failed coup attempt on July 15, 2016. Campaigning by both the "Evet"(Yes) and "Hayir" (No) camps has intensified across the country ahead of Turkey holding a constitutional referendum on April 16, 2017. Turks will vote on 18 proposed amendments to the Constitution of Turkey. The controversial changes seek to replace the parliamentary system and move to a presidential system, which would give President Recep Tayyip Erdogan executive authority. (Photo by Chris McGrath/Getty Images)

Dodge deletes tweets after backlash on social media

Last weekend, Dodge began promoting its drag racing event in Michigan called "Roadkill Nights." The timing of the tweets and the promotion couldn't have come at a worse time.

During the same weekend, Heather Heyer was hit by a Dodge Challenger and killed while counterprotesting white nationalists in Charlottesville, Virginia. Dodge has since deleted the tweets after a considerable amount of backlash on social media according to Bloomberg.

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The backlash was well deserved, and the company eventually deleted the tweets promoting #RoadkillNights.

To be fair to Dodge, the tweets promoting the event were likely scheduled far in advance, and the timing of when the tweet came out was almost certainly a coincidence. But it's still a bad look for the company for not immediately recognizing that one of its cars was used to kill a person protesting white supremacists, and it also injured 20 other people.

The Twitter account for Roadkill Nights sent out a tweet condemning the white supremacists protesting in Virginia.

The company did the right and obvious thing by deleting the posts, and they should also probably offer a public apology about the unfortunate incident.

(h/t Jalopnik)