For quite some time now, motorcycle manufacturer Harley-Davidson has had quite a bit of trouble selling motorcycles in the United States. Blame it on millennials or a terrible overall sales strategy, but the Milwaukee, Wisconsin company is moving some of its production overseas in a attempt to offset its recent troubles and appeal to its fairly large European market.
This move has caused quite a bit of uproar, with President Donald Trump even getting involved and discouraging the move.
Despite Harley-Davidson not completely moving away from manufacturing motorcycles in the United States, competitor Indian Motorcycles took advantage of the situation and recently posted a video to tout its Heartland, America roots.
Per The Drive:
The video below shows factory workers proudly doing their jobs at the Osceola, Wisconsin engine assembly plant. The plant recently built its 100,000th Indian Motorcycle engine and one worker expresses the “pride, craftsmanship, and honor” that goes into building every engine. Along with some testimonials, we get some cool footage of Indian bikes in action.
Headquartered in Springfield, Massachusetts, Indian has its bikes assembled in the Iowa city of Spirit Lake. It may be easier for the motorcycle company to stay authentically American, since it is a much smaller brand and Harley also has a European base to cater to right now. But, despite the differences, the lingering question still remains: Will Harley eventually be overtaken by the Indian brand in the coming years because of its dedication to American motorcycles?
View this post on Instagram
Watch @travispastrana jump his modified @rolandsandsdesign Scout FTR750 in honor of the legendary Evel Knievel as a part of "Evel Live", July 8 on @history produced in partnership with @nitrocircus. ⠀ Get the details through the link in our bio. ⠀ #indianmotorcycle #evellive
Indian does have quite the selection of sleek-looking bikes to choose from. For midsize models, you’ve got the Indian Scout, the Indian Scout Sixty, and the Indian Scout Bobber, while its cruiser line features the Indian Chief Dark Horse, the Indian Chief, and the Indian Chief Classic.
You’ve also got the selection of bagger bikes, from the Springfield to the Springfield Dark Horse, to the Indian Chieftain Dark to the Indian Chief Vintage to the Indian Chieftain Dark Horse. And then there are the bikes in the Touring line.
So, with those offerings in mind coupled with Indians commitment to staying 100 percent in the U.S., it’ll certainly be interesting to see how they stack up against Harley-Davidson in the future.