The New BMW "Run Flat" Ad Thinks You Can't Change A Tire

Here's a not-so-well-kept secret: car dealerships don't want you doing your own maintenance. This new ad from BMW may be showing off their new "Run flat" tires, but the real implication is that they don't want you changing your own tire, so you can drive into a dealership and have one of their technicians take care of it for you. You know, wouldn't want to break a sweat in your sweet car.