Can you smell what Ford is cooking? Apparently, it is a 14 year old concept Bronco in the new Rampage movie staring Dwayne "The Rock" Johnson and Naomi Harris.
The Rock recently posted this picture on Instagram, and the Bronco concept we first fell in love with in 2004 is looking sweeter than ever. Unfortunately, this is what a Ford spokesperson had to say:
"It does not represent the future Bronco beyond sharing the iconic Bronco name."
The Ford Bronco graced our presence for 5 generations starting in 1966 and ending in 1996. Bronco fans had been hearing constant rumors a new model would one day be released. In 2004, when the concept was shown, hope was at an all time high. Except nothing happened.
However, 2017 seems to the be the year of the Bronco. Not only are we seeing a version of the truck on the big screen, but Ford announced earlier in the year that, along with the Ranger, the Bronco would be making a come back in only three years.
Not many details have surfaced since the announcement at the Detroit auto show. All we know is that it will be built in Michigan and, according to Ford's Joe Hinrichs, it's:
"A no-compromise midsize 4x4 utility for the thrill-seekers who want freedom and off-road functionality, with the space and versatility of an SUV. It's capable of conquering everything from your daily commute to gravel roads and boulders,"
The marketing move by Ford to show such an old concept in a new movie is a little odd. But at the end of the day, most die hard Bronco fans have had their wallets open for years awaiting its return.