This has all the feels.
Honda has a new advertising campaign, the Power of Dreams, designed to share stories around their products. This one is a doozy. It’s really a spot about a Honda CR-V, but it’s centered around a red Honda Civic and everything it meant to one family in San Francisco – especially a little girl. The spot shows all of the family’s tender moments – Christmas, vacation, a pregnancy – that happen while they own the car. And, it also features the little girl’s reaction when the family gives up their treasured car. The best scene might be at about the two-minute mark, in which the family says goodbye to its Civic, and water leaks down it’s headlights. You know what that signifies.
Yep, all the feels.