[VIDEO] SEMA 2016 - RAM "Power Wagon" Brings Back The 70's Pickup With Style


While the "Power Wagon" badging began in the mid-40's, it enjoyed its best notoriety in the 1970's as the truck for men, by men. Dodge is poised to return to that era of branding with its new "Macho Power Wagon" which kits out a beefed up 2500 RAM truck with a floating "Ram Rack" adjustable storage rack system with six unique tie downs that all stow underneath the bed flare at the rear of the cab, a 21" light bar across the roof, dual tow hooks on the front and rear bumpers, in addition to a grill-mounted winch kit. Couple that with the 6.4-liter HEMI, a six-speed transmission, and an aggressive suspension and you have the makings for the last truck you'll ever need, for work or for play.