Richard Childress Racing's big week just got bigger with another major announcement


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Richard Childress racing has had a huge week, and it just got bigger.

The team announced, in a press release, that it has renewed its overall partnership and sponsorship of the No. 31 Chevrolet Camaro team.

"I am happy to announce the continuation of our partnership with Caterpillar and the No. 31 Chevrolet in the Monster Energy NASCAR Cup Series," Childress said in the release. "I've had the opportunity to meet and interact with so many Cat dealers, customers and equipment operators through the past nine years. They are passionate about both racing and their Cat equipment, and I share their passion for both. I have used Cat equipment for many years and there is no better heavy machinery on the market. We've enjoyed our long-term association with Caterpillar, and helped them sell a lot of equipment over the years. I'm proud to represent the Cat brand."

That continues a string of big announcements for the team.

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It's already announced it had entered into a partnership with Richard Petty Motorsports, and that Petty is moving his operation to the Childress compound in Welcome, North Carolina.

"We are in the process of moving from where we are now to closer to home, over in Lexington from Mooresville," Petty said. "We are off in the corner up at RCR. When you first come in you go by the museum and we've got the first building up there, so ... we're on the campus but we're really not on the campus. We are on the corner of the campus. I guess he (Richard Childress) done that so he could kick us out if we get to causing too much trouble up there."

Childress has also entered into a partnership with Dooling Hayward Motorsports to help develop drivers and crew members.

Here's the complete press release, from the team's website:

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RCR and Caterpillar Inc. have renewed their overall partnership and sponsorship of the Monster Energy NASCAR Cup Series No. 31 Chevrolet Camaro team, and will use the platform for the introduction of new digital and social content campaigns.

The partnership between RCR and Caterpillar began in 2009 and has been highlighted by the Cat Racing program's consistent activation and engagement with Cat dealers and customers. Since the 2014 debut of driver/crew chief combination of Ryan Newman and Luke Lambert, the team has earned a career-best finish in the Monster Energy NASCAR Cup Series point standings, coming within one point of winning the coveted championship. Consistency has remained a strong suit and in four seasons, the 31 team has earned three NASCAR Playoffs berths, one victory, 19 top-five and 54 top-10 finishes.

"I am happy to announce the continuation of our partnership with Caterpillar and the No. 31 Chevrolet in the Monster Energy NASCAR Cup Series," said Richard Childress, Chairman and CEO of Richard Childress Racing. "I've had the opportunity to meet and interact with so many Cat dealers, customers and equipment operators through the past nine years. They are passionate about both racing and their Cat equipment, and I share their passion for both. I have used Cat equipment for many years and there is no better heavy machinery on the market. We've enjoyed our long-term association with Caterpillar, and helped them sell a lot of equipment over the years. I'm proud to represent the Cat brand."

 

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