Santa’s sleigh just got seriously souped-up ahead of the Christmas season.
In a Dodge ad simply called “Upgrade,” Santa (played by former professional wrestler Bill Goldberg) ditches the reindeer for horsepower in a customized ride outfitted with a 6.2-liter supercharged Hemi V8 from the Challenger Hellcat Redeye, which packs a whopping 797 hp. Let’s just say that Santa Claus is coming to town IN STYLE this year.
It also comes with dual exhaust tips and seven-passenger seating, so you know they’ll be more than enough room for presents. Maybe Mrs. Claus could even squeeze in for a ride-along.
According to The Drive, the tricked-out sleigh was constructed out of an actual Dodge Challenger widebody and has a start button that starts a legitimate engine.
Besides putting serious work into Santa’s new sleigh for this year, Dodge is really going all out with this “Upgrade” campaign from the looks of things.
Per The Drive:
The commercial is the start of what will be a social media campaign as the holidays approach. Each update will follow along the build process of Santa’s sleigh in a format similar to many of the car restoration shows on television.
Also, Dodge will sell merchandise around the program, including a Hellcat Redeye logo t-shirt where the logo has reindeer antlers and eventually the same sweater that Goldberg wore in the commercial.
I know it’s supposed to be Santa’s ride and all, but I wonder if there’s a way to add this to my Christmas list. Sure, he might have some trouble getting back to the North Pole and all, but I’m sure there’s some festive Uber driver out there who’d be willing to make the trek.