The stage is set for Jesse Love's NASCAR Cup Series debut. Richard Childress Racing has revealed the No. 33 C4 Chevrolet Camaro.
This scheme featuring the energy drink brand has a black base with orange stripes running down each side. The C4 Ultimate Energy text takes up space behind the door numbers, while the brand's Ultimate Frost logo takes over the hood.
Photo credit: Richard Childress Racing
Love, who competes full-time in the Xfinity Series, will put this stock car on display as he takes on the top level of NASCAR for the first time. He will make his Cup Series debut this weekend at Bristol Motor Speedway while pulling double duty.
Love will drive an open entry for the Cup Series race, but he will not have any concerns about missing out on his debut. Only 39 cars are on the entry list for the short track race, so all will make the show. The other two open entries will feature Josh Bilicki (No. 66 for Garage 66) and Corey LaJoie (No. 01 for Rick Ware Racing).
Crew chief Andy Street will guide the No. 33 C4 team during the Bristol weekend. Veteran spotter Brett Griffin will make his return to the Cup Series for the second week in a row to guide Love during the 500-lap race.
C4 has a heavy presence in multiple sports. The energy brand has partnered with athletes in the world of fitness, college sports, and professional sports.
This group of ambassadors includes such names as Houston Texans quarterback CJ Stroud, New York Jets quarterback Justin Fields, Atlanta Falcons running back Bijan Robinson, Texas Longhorns forward Madison Booker, and Alabama Crimson Tide guard Mark Sears.
Love, the 2023 ARCA Menards Series champion, is the prominent motorsports representative in the C4 Ultimate Energy lineup. He has represented the brand for multiple seasons while competing for wins. He will continue to do so while showcasing the C4 Chevrolet at the Last Great Colosseum.