Another week, another NASCAR race, and more bad ratings news.
NASCAR's ratings and viewership were down substantially from a year prior, reports Adam Stern at Sports Business Journal. The 1.2 rating and 2.1 million viewers for the Federated 400 were down from a year before, when the numbers were 1.6 and 2.7, respectively.
.@NBCSN earned a 1.2 rating and 2.1 million viewers for Saturday night's #Federated400 @RichmondRaceway. Last year got 1.6 and 2.7 million.
— Adam Stern (@A_S12) September 14, 2017
This week, however, NASCAR might have legitimate cover for the bad numbers. Remember, Hurricane Irma was lashing Florida, Georgia and the Carolinas, and watching a NASCAR race -- let alone any type of TV -- was well down on the list as people ran to safety from the storm.
The overall picture is more concerning. NASCAR's rating, overall, have continued to decline.