DAYTONA BEACH, FL - FEBRUARY 19: Austin Dillon, driver of the #3 DOW Chevrolet, and Ty Dillon, driver of the #13 GEICO Chevrolet, talk on the grid during qualifying for the Monster Energy NASCAR Cup Series 59th Annual DAYTONA 500 at Daytona International Speedway on February 19, 2017 in Daytona Beach, Florida. (Photo by Jared C. Tilton/Getty Images)

NASCAR could take another beating this weekend for one huge reason

Tonight's race is the end of the Monster Energy NASCAR Cup Series regular season in Richmond.

While the tried and true NASCAR fan will surely pay close attention to what happens tonight and the weeks following, how much will the sport suffer at the hands of football season?

It's already week two of the college football season and Sunday will be the NFL's first Sunday, when it begins its domination of the day for the next 21 or so weeks.

This will likely result in NASCAR ratings playing third fiddle to the pigskin pageantry.

The results have already begun to trickle in, and they're not good.

If the sport wants to see better ratings, they could do themselves a huge favor by not running next to two of the countries most watched sports.