Tonight's race is the end of the Monster Energy NASCAR Cup Series regular season in Richmond.
While the tried and true NASCAR fan will surely pay close attention to what happens tonight and the weeks following, how much will the sport suffer at the hands of football season?
It's already week two of the college football season and Sunday will be the NFL's first Sunday, when it begins its domination of the day for the next 21 or so weeks.
This will likely result in NASCAR ratings playing third fiddle to the pigskin pageantry.
The results have already begun to trickle in, and they're not good.
.@NBCSN earned a 1.7 overnight rating for Sunday night's #BojanglesSo500 @TooToughToTame. The race was on @NBC in '16 (2.6) and '15 (3.4).
— Adam Stern (@A_S12) September 5, 2017
If the sport wants to see better ratings, they could do themselves a huge favor by not running next to two of the countries most watched sports.