NASCAR sponsorship may be in for yet another blow as Adam Stern of the Sports Business Journal reports that Miller Coors — maker of Coors Light — hasn’t yet been able to reach an agreement to continue as the official beer sponsor of the sport. Stern reports that the deal ends this year.
NASCAR as been beset with bad sponsorship news all season. Just this year alone, NASCAR has lost 3M, AARP, Quicken Loans, Dollar General, and Target, to name a few. Not only have there been high profile sponsor defections, but a race track has even decided to stop running short track races because they’re just not that popular anymore.
It will be interesting to see how this plays out.