818 Tequila, the spirit company founded by Kendall Jenner, is making its move into NASCAR by partnering with Craftsman Truck Series driver Toni Breidinger.
According to a press release, 818 Tequila will have a season-long presence on the No. 5 Tricon Garage Toyota Tundra TRD Pro and on Breidinger's racing gear.
Jenner's tequila brand, which has won 47 blind tasting awards across 14 spirits competition, will take over the No. 5 Toyota as the primary sponsor for the May 30 race at Nashville Superspeedway.
Additionally, the partnership will feature an exclusive 818-hosted VIP experience and after-party during the Nashville Superspeedway weekend.
This will mark the first time in NASCAR history that a female driver has joined forces with a tequila brand.
"Toni is a force both on the track and on social media," Jenner said in a statement. "We are so excited to partner with her for our first national sports partnership."
Photo credit: Tricon Garage
Breidinger, a rookie in the Craftsman Truck Series, is fresh off her best finish of the season. She crossed the line 18th at Rockingham Speedway while showcasing Raising Cane's.
Before moving to the Truck Series and Tricon Garage, Breidinger competed in the ARCA Menards Series with championship-winning team Venturini Motorsports.
She made 65 starts over five years, including 20 last season, and she set a record for a female driver with 27 top-10 finishes. Breidinger ended last season fourth in the championship standings.
Now full-time in the Craftsman Truck Series with 11 career starts, Breidinger will continue to gain experience in NASCAR's third-tier series after an off-week. She will do so while helping Jenner make the move into big-time stock car racing.
"As a tequila lover, 818 Tequila has always been my favorite, so partnering with them for the 2025 season is a dream come true," Breidinger said. "I am proud to team up with a brand that is unapologetically itself and continues to uplift women."