On May 23, 2018, it was announced that racing legend Jeff Gordon would be inducted into the 2019 NASCAR Hall of Fame. A well-deserved honor for someone who has contributed so much to the sport of professional auto racing.
But Gordon has been earning what he’s been owed for quite some time now. With a net worth of around $200 million, he is one of the richest NASCAR drivers in history. Here, we’ll take a brief look at exactly what Wonder Boy has done to earn all that money.
As the first driver to make over $100 million in earnings from the NASCAR Cup Series, Jeff Gordon has raked in a good chunk of his money from his racing career.
Over the course of his career, Gordon earned $140 million on track winnings, and when it comes to career achievements, Gordon has them in spades. With 93 career wins (making him third on the all-time wins list from 1972-present) and four NASCAR titles, he is the youngest driver to win the Daytona 500 and the only driver to win the Brickyard 400 four times.
As far as other accolades go, Jeff Gordon was named the Busch Series Rookie of the Year in 1991, the NASCAR Rookie of the Year in 1993, and gained his spot on NASCAR’s 50 Greatest Drivers list in 1998, just to name a few. And, of course, most recently, he’s earned his induction into the 2019 NASCAR Hall of Fame.
Gordon also has an equity stake in the No. 24 team. A team he’s pretty well familiar with, considering he drove Hendrick Motorsports’ No. 24 Chevrolet for 23 seasons.
Endorsements and Other Business Ventures
Of Gordon’s yearly racing salary of around $30 million, about $20 million of that came from endorsements. Probably his most famous sponsorship deal was with Pepsi, but did you know that he was sponsored by Coca-Cola before that? He ended up making the switch to Pepsi because he thought the company offered more visibility, and the rest is history.
Jeff Gordon has also been sponsored by Edy’s, Frito-Lay, Kellogg Company, and Ray-Ban. As the owner of JG Motorsports, Gordon receives a good chunk of money from licensed products. In 1998 alone, these items racked up a whopping $112 million.
When it comes to other business ventures, Gordon owns a dealership — Jeff Gordon Chevrolet — in Wilmington, North Carolina and also partnered with Bob Lutz in 2005 to open the Jeff Gordon Racing School. That same year, he partnered with Briggs & Sons Winemaking Co. to open his own line of wine, which has won a number of gold medals, proving that the race track isn’t the only place where Wonder Boy has been a winner.
Then, of course, there’s Gordon’s broadcasting career. On April 10, 2015, he made his broadcasting debut on Fox Sports 1 for the O’Reilly Auto Parts 300 at Texas Motor Speedway. Alongside Darrell Waltrip and Mike Joy, Gordon is expected to make his return to the Fox broadcast booth in 2019.
What sort of money-making venture will Jeff Gordon delve into next? Only time will tell.