Fox Sports is going all-in on NTT IndyCar Series promotion ahead of its first season broadcasting the racing series. A prime example is an ad that debuts during an NFL playoff game.
The advertisement highlights two-time Indy 500 winner Josef Newgarden, one of the biggest names in the sport. The voiceover discusses how Newgarden was "conceived to win races" while the clip adds some interesting imagery. The ad then continues to discuss the IndyCar superstar's life, culminating with a comment about how he flies on Sundays.
Tom Brady, seven-time Super Bowl champion-turned-Fox Sports analyst, even makes an appearance. He takes exception to a comment about how Newgarden "might have the greatest jawline in sports."
"He's not that handsome," Brady says before taking a bite of what appears to be a sugar snap pea.
Welcome to the fastest racing on earth. March 2 on @FOXTV.@IndyCar | @josefnewgarden | #INDYCARonFOX pic.twitter.com/yWFIOlDVa3
— INDYCAR on FOX (@IndyCarOnFOX) January 12, 2025
Jokes about athlete handsomeness and conception aside, Fox Sports made one thing clear -- it is ready to embrace its new role as the exclusive home of NTT IndyCar Series action. This is a title the broadcaster took from NBC Sports after Alex Palou -- who makes an appearance in the TV spot -- won his third championship.
Fox Sports and IndyCar made the big announcement in June 2024. They revealed that Fox Sports had acquired the media rights to the racing series in a "historic" deal. They also announced that all of the races in 2025 will air on Fox. Every Spanish-language broadcast will be on Fox Deportes.
The deal also provided some details about the supplemental coverage. All practice and qualifying sessions throughout the 2025 season will air on FS1 and FS2. The Indy 500, in particular, will have five hours of coverage.
The majority of races for Indy NXT -- the developmental series for IndyCar -- will air on FS1 starting with the Streets of St. Petersburg in March. The July races at Mid-Ohio Sports Car Course and Laguna Seca will both air on FS2.