The One Chip Challenge is all the rage right now, so much so that the item can't be found at retail anywhere. The popularity of the item has resulted in a second-hand market that sees the item selling for upwards of $100. The chip is made with the Carolina Reaper, one of the world's hottest peppers.
It appears NASCAR driver Erik Jones got his hands on some and it looks like he regrets taking the plunge.
Jones posted the video to his Twitter account with a message that simply says, "I just ate the hottest chip in the world."
To be honest, he took it like a champ, I'm not sure how I would've reacted, let alone if I would've eaten the chip to begin with. But he did mange to eat one and calmly drink a few glasses of milk. We're unsure as to what happened once the video stopped, all we do know is he walked over to the sink in pretty rough shape.