Corey LaJoie will make his Prime Video debut this weekend as the Coca-Cola 600 heads to its new streaming home. He will use the opportunity to connect with new and existing fans alike while showcasing extensive knowledge gained in the Gen 7 era.
After all, he is someone who has completed more than 27,000 laps in the Next Gen car, and he has driven for two of the three manufacturers. He has seen what it takes to contend for the win at a wide variety of tracks, and he has dealt with struggles behind the wheel.
This is all information he can share during Prime Video's pre- and post-race show, which will be at the track each of the next five race weekends.
"My knowledge of the Next Gen car, I like to think it's a decent amount," LaJoie said in response to a question from AltDriver on Monday. "I've learned about every different way to wreck them, so I could at least talk about if somebody gets in a bad spot and parks it in the fence."
Start your engines! Watch the Coca-Cola 600 on Sunday May 25 at 5PM ET on Prime. #NASCARonPrime
— Sports on Prime (@SportsonPrime) May 19, 2025
LaJoie isn't the only analyst with experience behind the wheel of the Gen 7 car. Kevin Harvick spent two seasons driving it before retiring and moving to Fox Sports. He won two races in the Gen 7 car.
However, a big difference between the two drivers is that LaJoie has competed in both a Chevrolet Camaro and a Ford Mustang since 2022. He has also driven the Dark Horse Mustang, whereas Harvick only competed in the first iteration of the Gen 7 Mustang.
This gives LaJoie a unique perspective and sets him up to help educate viewers about how the Gen 7 car is different than previous generations that competed at Charlotte, Michigan, Nashville, and other tracks. He can also explain how the car has evolved from early test sessions to what teams bring to the track in 2025.
"I feel like that's what I'm real comfortable with because that's where I've been -- in the trenches since this thing hit the racetrack at Charlotte for the first test we ever did," LaJoie said.
"Just how finicky and precise and how small the margins are from hitting it, having a great day, or missing it a couple thousandths on the left rear bump stop load can make a car drive really good or really bad."
LaJoie will help form a three-person team during the pre- and post-race shows at the track. He will join forces with longtime reporter/radio host Danielle Trotta and NASCAR Hall of Famer Carl Edwards.
Each member of this team will bring something different to the table. LaJoie indicated that Edwards, in particular, will be able to provide a deeper look at the mindset required to compete at a high level and contend for Cup Series championships.
LaJoie will be able to provide a look into the mindsets of the active drivers, especially considering that he still competes against them on a semi-regular basis. However, he views the car knowledge as a sweet spot he can use to make the Prime Video shows even better.
"Just articulating guys putting themselves -- or getting put in -- bad aero spots is something I'm pretty comfortable with," LaJoie continued. "Kind of scoping out and explaining that and walking through why somebody gets in a bad spot or the reason why guys are being so aggressive, because that is the name of the game with this car."
LaJoie will have his first opportunity to put this knowledge on display this weekend. The Prime Video pre-race show will begin at 5 p.m. ET on Sunday, May 25. The post-race show will begin around 11 p.m. ET, depending on how the Coca-Cola 600 plays out.