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Chicagoland Speedway will have a new partner added to its name — at least for a weekend.

Overton’s will be the entitlement sponsor for this year’s NASCAR weekend on June 29-July 1. The weekend starts with an ARCA race on Thursday, continues with a truck and Xfinity race, and ends with the Cup Series Overton’s 400 on Sunday.

“We are thrilled to partner with a highly respected brand like Overton’s for our Stars and Stripes weekend,” said Chicagoland Speedway President Scott Paddock. “Overton’s will take over the Magnificent Mile and a Half as fans will be treated to a festive and memorable weekend event experience.”

Here’s the full press release.

JOLIET, Ill. (February 8, 2018) — Chicagoland Speedway announced today that Overton’s, America’s Marine and Watersports Superstore, will serve as the entitlement sponsor for this year’s NASCAR  weekend June 29 – July 1.

The three NASCAR National Series races at Chicagoland Speedway will affectionately be known as the NASCAR Camping World Truck Series Overton’s 225, the NASCAR Xfinity Series Overton’s 300 and the Monster Energy NASCAR Cup Series Overton’s 400.

“We are thrilled to partner with a highly respected brand like Overton’s for our Stars and Stripes weekend,” said Chicagoland Speedway President Scott Paddock. “Overton’s will take over the Magnificent Mile and a Half as fans will be treated to a festive and memorable weekend event experience.”

“We are excited to partner with Chicagoland Speedway and participate in racing events that resonate with outdoor sports fans across the country,” said Marcus Lemonis, Chairman of Camping World Holdings. “Having Overton’s serve as the entitlement sponsor will continue to expand our relationship with NASCAR, while giving fans a unique and engaging race experience that the whole family can enjoy.”

Overton’s has been launching life on the water since 1976 and was purchased by Camping World Holdings in May 2017 along with Gander Outdoors, formerly known as Gander Mountain. Overton’s customers can shop online at Overtons.com and soon at over 60 Gander Outdoors retail stores, opening in 2018.

For the most current information about Chicagoland Speedway, follow us on Facebook along with Twitter and Instagram @chicagolndspdwy.

The Monster Energy NASCAR Cup Series race at Chicagoland Speedway will take place on July 1 as part of the four-race weekend June 28 – July 1. The weekend will kick off on Thursday, June 28 with the ARCA Racing Series followed by NASCAR Camping World Truck Series Overton’s 225 under the lights on Friday night. On Saturday, June 30, the NASCAR Xfinity Series Overton’s 300 will hit the track as the precursor to Sunday’s Monster Energy NASCAR Cup Series Overton’s 400 showdown.

The complete 2017 NASCAR schedule at Chicagoland Speedway is as follows:

The Monster Energy NASCAR Cup Series Weekend 

Thursday, June 28         ARCA Racing Series Chicagoland 150

Friday, June 29             NASCAR Camping World Truck Series Overton’s 225

Saturday, June 30         NASCAR Xfinity Series Overton’s 300

Sunday, July 1              Monster Energy NASCAR Cup Series Overton’s 400

Speedway gets a major sponsor for a weekend of NASCAR racing Chicagoland Speedway via Twitter

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