High Limit Racing, the series created by Kyle Larson and Brad Sweet, will take on its biggest audience ever as it heads to a Fox Sports platform.
According to a press release, Kubota High Limit Racing's Joker's Jackpot at Eldora Speedway will air live on FS1. FloSports will produce the live broadcast on Thursday, July 17, which will feature a two-hour broadcast window.
The FS1 broadcast will start at 7 p.m. ET. It will first feature a pair of C-Mains and two B-Mains as drivers battle to lock up spots in the main event. The broadcast will then cap off the night with the $100,000 Joker's Jackpot feature.
This historic broadcast for High Limit Racing will have Chase Raudman and Blake Anderson calling the action in the booth. Tony LaPorta will roam the pit area to provide updates about the biggest storylines for the audience watching on FS1.
"When Brad Sweet and I formed Kubota High Limit Racing, the goal was always to take the sport to a new level," Larson said in a press release.
"FloRacing shares that vision with us and through their collaboration with FS1, along with Eldora Speedway, our drivers, teams, and sponsors will be showcased live on a national network. More fans will have access to watch and, hopefully, create even more sprint car fans from this."
Larson and Sweet have worked to turn High Limit Racing into a juggernaut in the dirt racing world. They have taken the events to fans across the country while bringing in the biggest names in racing. This includes guest stars from the world of NASCAR.
Larson and Sweet also introduced a franchise system, which will begin in 2026 as they try to create a sustainable business model for team owners.
Partnering with FloRacing and Fox Sports to put a high-paying event on FS1 is another significant step for the series. It will have the opportunity to reach a new audience, specifically, those who do not have a FloRacing subscription.
Said Michael Rigsby, GM of FloRacing, "It has always been FloRacing's goal to grow short track racing, and there's no better way for us to do that than to distribute tentpole races across multiple channels with the inclusion of a major national television partner.
"The world will get to see the power, speed, and ability of the best race car drivers on the planet in a prime time window. This is a big deal for the sport."