Kyle Larson is joining forces with some of the biggest Chevrolet drivers in NASCAR this weekend to raise money for a charitable organization.
The Kyle Larson Foundation announced Thursday an auction made possible through a partnership with Chevrolet and Pristine Auction. Twenty-six drivers across the Cup and Xfinity Series will donate race-worn visors to the Kyle Larson Foundation.
Fans can then bid on these visors with the funds going to the Philadelphia-based Urban Youth Racing School. Larson and the respective Chevrolet driver will autograph each visor before it is shipped to the winner of the auction.
The UYRS, which sports marketing expert Anthony Martin established in 1998, exposes children to possible careers in motorsports. This includes engineering roles and crew chief roles.
The Urban Youth Racing School also supports student interest in STEM (Science, Technology, Engineering, and Mathematics) through learning at its sites. The experience helps "pipeline" the students into college where they can earn degrees in these fields.
"Anytime you can use our racing platform to raise money for a great cause is a good thing," Larson said in a press release. "I appreciate my partners at Pristine Auction, Chevrolet, and all the drivers participating in this program to help support my friends at the Urban Youth Racing School."
The online auction will begin Saturday, June 8, as Xfinity teams compete at Sonoma Raceway. The Pristine Auction website will host the auction, which runs through Wednesday, June 12, at 10 p.m. ET. The starting bid for every visor is $25.
Once the auction is complete, there will be an approximately four-week delay before the visors begin shipping to customers. Each visor includes a certificate of authenticity.
Larson launched his charitable foundation in March 2021 and confirmed that he would work closely with The Sanneh Foundation and the Urban Youth Racing School. Larson set an initial donation goal of $500,000 through his Drive for 5 program.
Larson said in 2021 he would donate $5 for every lap completed and $5,000 for every top-five finish. Prior to the launch of the Kyle Larson Foundation, he had already donated $15,000.
The 2021 season was historic for Larson. He completed 9,000 laps ($45,000). He led 2,581 laps, a record for the 36-race era. Larson won 10 races and posted 20 top-five finishes ($100,000) before winning the Cup championship.