during practice for the NASCAR Sprint Cup Series Cheez-It 355 at Watkins Glen International on August 5, 2016 in Watkins Glen, New York.

NASCAR reportedly close to announcing major news


NASCAR's sponsorship outlook has been bleak this season, but now, it appears it may be finally catching a break.

Based on a serious of tweets from Sports Business Journal, NASCAR is in talks with the giant home improvement company, HomeAdvisor, to become a sponsor for the sports.

According to the tweets, NASCAR and Home Advisor are discussing whether the company will be a sponsor for a specific team or start on the business side. With some of the sports top drivers, like Kurt Busch, Danica Patrick and Matt Kenseth looking for sponsors, a Home Advisor sponsorship would prove huge.

The Golden, Colorado-based company was founded in 2004, and now claims to be the nation;s largest home servies marketplace that matches professionals with consumers. It's publicly traded parent company, IAC, had $3.14 billion in revenue in 2016 with $41.3 million in net income, according to company information. Based in New York, IAC has more than 150 media brands, including several in the match or dating space -- such as Match.com and Tinder -- and news websites such as the Daily Beast.