It's called the Red Bull Epic Rise and it is as amazing as the name suggests.
A two wheeled, dirt-bound cousin to Redbull's Flugtag, the Epic Rise rewards creativity as much as performance as competitors take their best custom mopeds and try to conquer the 50 meter hill.
Of course, being a moped competition, it has to be held in Italy and it looks like an absolute blast. Who wouldn't enjoy running an underpowered two wheeler up a dirt mountain in full costume? This event needs to come stateside ASAP.
Related: What it's Like Riding a Moped Through Brazil