The financial publication, The Street, reported a piece of financial news that could have a major impact on NASCAR sponsorship down the road. Speculation is brewing that Coca-Cola may make a play for Monster Energy.
.@jimcramer: @MonsterEnergy shares hit all-time high, "suggesting that a Coca-Cola takeover could be in the works." -https://t.co/AYvF5Ghtdd pic.twitter.com/EOSkyd72eC
— Adam Stern (@A_S12) August 31, 2017
The Street noted that Monster is up the upswing and Coke -- which already owns 16.7 of Monster shares -- needs to boost sluggish sales.
Why should NASCAR care?
Because Coke and Monster are two huge sponsors. Sometimes, when expensive mergers take place, companies look to cut costs.
NASCAR isn't going to want to lose a penny, and you can bet it's watching this closely.