American Motor Corporation (AMC) created one of the most unique cars in the muscle car era. The AMX was a Javelin with shorter wheel base and could be had with a very potent 390 cubic inch V-8 pushing 315 horsepower and 425ft-lbs of torque. Unfortunately, the “affordable muscle car” was canceled after a short production run spanning 1968-1970. AMC continued and a few short years later, right in the middle of quite possibly the worst era in automotive history, the AMX came back. But not in a good way.

1977 saw the AMX offered as an option on the Hornet. A year later you could get a Concord AMX with an embarrassing 130 horsepower from their 304 cubic inch V-8. Ouch. In what is probably the most cringe worthy automotive commercial in the world, AMC shows off its new AMX. Pay close attention to how the sounds don’t really match whats going on.  Plus, you never really see the car burn out.  Now we know that’s because it physically couldn’t but lay some water down and make it happen, geez.  Just watch, this is embarrassing.

Related: Ford commercial from 1960 tried predicting the future, got it all wrong 

The 1978 AMC AMX commercial was as embarrassing as the car itself King Rose Archives / Youtube
Alex Palmeri About the author:
Alex Palmeri graduated with an Associates in Automotive Technology and started his career with Mercedes-Benz as an apprentice and shortly after a Master Technician. Currently Alex works as shop foreman in a large fleet repair facility. Aside from writing his automotive passion is very diverse. Alex’s car collection consists of ...Read more
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