In one of the biggest drama since anything you’ll see on the Young and the Restless (that’s the daytime soap opera) Joe Gibbs Racing has extended an olive branch to Subway, and hopes it can salvage its sponsor deal.
JGR acknowledged Monday that a silly and harmless stunt, in which Daniel Suarez drove around in a golf cart giving our Dunkin Donuts, was the reason Subway terminated its sponsorship deal. Subway is a sponsor for Suarez.
Then, on Sunday night, team owner Joe Gibbs told Motorsport that the decision to end the sponsorship caught the team “completely by surprise,” especially since they were in talks to extend the deal.
“What we’re going to do is try to work our way through this and hopefully we can reach an agreement here,” he said.
Here’s the crime:
It’s silly, but you can see why Subway would be livid. If it’s paying to sponsor a car — in this case, the No. 19 from Joe Gibbs Racing — why wasn’t Suarez driving around hanging out Subway sandwiches instead, the thinking may have gone.
Subway released a fairly cryptic statement, that said, “Due to circumstances beyond our control, Subway had to terminate its sponsorship of Daniel Suarez.”
Here’s a nifty little timeline of all of the developments this weekend: