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When Ricky Bobby lost his Wonder Bread sponsorship. There was only one thing left to do. Sponsor his own car and plaster the word “Me” all over the car. Danica Patrick is taking a page out of the “Talladega Nights” playbook for the upcoming Federated Auto Parts 400 at Richmond International Raceway. Her main sponsor for that race? Warrior. Which is Patrick’s own clothing line.


Her social media team is already promoting the event. The collection is for sale on HSN.com, and Danica will need to sell a lot of yoga pants if she wants to recoup the money spent on the sponsorship. Hopefully it works out for her, it almost led Ricky Bobby to a victoy over his biggest rival. Though that “Me” car ended with a horrible wreck and a DNF. Maybe this isn’t such a good idea, after all.

Related: Danica Patrick makes it very clear where she wants to drive next season

Danica Patrick takes the Ricky Bobby approach to sponsorships Sean Gardner/Stringer
Anthony Brown About the author:
Anthony Brown's crowning achievements are rebuilding a $500 Honda VFR and getting rid of his wife's beige Camry. He has owned nine cars in the last ten years, none of them automatic.
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