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There’s a reason why Dale Earnhardt Jr. has been voted NASCAR’s Most Popular Driver a record 15 times.

After viewing a gut-wrenching video of a young boy opening about the bullying issues he’s faced at school, Dale Jr. Tweeted about the video and offered his friendship to the kid who’s obviously going through tough times.

To provide more context, Keaton Jones is 11 years old and attends Horace Maynard Middle School in Matnardville, TN. Keaton’s mother, Kimberly, recorded this video after picking him up early from scchool. Jones reportedly was scared to go to lunch after he said bullies at his school poured milk on him, shoved lunch meat down his clothes, and told him he was ugly.

“They make fun of my nose. They call me ugly. They say I have no friends,” he said in the emotional video with tears streaming down his cheek.. “Why do they bully? What’s the point of it? Why do you find joy in taking innocent people and finding a way to be mean to them? People that are different don’t need to be criticized about it. It’s not their fault.”

Since being posted, the video has been viewed more than 20 million times on Facebook and a GoFundMe campaign was created to help with his future college expenses, which has already gathered approximately $20,000 in donations, according to SB Nation.

Besides Dale. Jr., a number of other sports figures have expressed their support of Jones, including fellow NASCAR driver John Hunter Nemechek‏.

NASCAR has a reputation for being a tight-knit family, so it’s nice to see drivers treat Jones like one of their own during his time of need.

NASCAR drivers, including Dale Jr., offer support to boy who was heartlessly bullied Twitter / Jen Selter
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