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Brad Keselowski has been known to stalk the campsites on race weekends, toting a cooler of Miller Lite’s to share with some lucky fans. The good news is, this tradition can continue as Miller Lite will keep sponsoring Keselowski.

The bad news, is that they are reducing the number of races they are the primary sponsor from 24 to 11, so the team will have to fill those slots with another sponsor. And that’s where Discount Tire comes in.

Penske, on its website, announced that Discount Tire will become the primary sponsor for Brad Keselowski’s No 2. Ford Fusion. Discount Tire will be the primary sponsor for 10 races, and deal is for multiple years (although the release didn’t say for how many).


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The tire retailer will also continue to serve as the primary  sponsor for the No. 22 Ford Mustang in the Xfininty series, the release said.

Walking around the infield with a stack of tires just doesn’t have the same ring to it, though, so Brad will have to find another creative way to share his sponsored swag.

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