Doing great, huh?
Among a recent flurry of news that includes losing its two most popular drivers, questions about the future viability of sponsorship and declining TV ratings, NASCAR is excepted to has continue a streak that should send shock waves through the sport.
According to ESPN, NASCAR is headed for its 10th consecutive season of admissions revenue declines, based on its reading of annual reports.
That tidbit was down in a very interesting piece that examined NASCAR being at a crossroad, despite the fact that the leaders of the sport say its doing just fine.
What helps NASCAR, for the time being, is its rich TV deal, which brings in a combined $6.8 billion. But there’s another combination the sport should be concerned about. The dual threat of declining track attendance and TV ratings — Homestead was the least-watched championship race ever — should send NASCAR officials scrambling for an answer.
It doesn’t appear they are. Yet.