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Different week, same story.

This past Sunday’s Apache 400 suffered a decrease in viewership, early numbers show, and that continues a trouble trend.

And if this one is right, it’s really troubling, because the preliminary numbers show viewership would have dropped to approximately 2 million, down from 2.5 million the year before. The overall rating was down, too.

More detailed numbers will be out later this week.

This comes a week after the New Hampshire  numbers were also down — a 1.3 rating was down from last year’s 1.6.


It’s the continuation of bad ratings news for NASCAR. The Turtles 400, for example, earned a 1.4 rating and 2.3 million viewers, down from last year’s 1.6 and 2.7, respectively.

SportsMediaWatch said that race was the “lowest rated and least-watched Cup Series race at Chicagoland (dates back to 2001) and the lowest rated and least-watched playoff race at any track (dates back to 2004).”

But that’s the end of it. Ratings for Chicagoland have declined each year since 2005, and 22 of 26(!) races have posted year-over-year declines in audience and viewership, SMW noted.

It’s quite possible the numbers were hurt by competition from other sports — pro and college football, and baseball has several exciting races as it heads into the final weeks of its season. It’s also possible running the races on cable is killing the sport.

But it’s a continuation of bad ratings news for NASCAR.

The Southern 500 attracted 3.10 million viewers on NBCSN, and the rest of the numbers were equally as terrible. Ratings were down 36%; viwership down 33% in viewership from last year, and it was even worse from 2015 — ratings were down 51% and viewership 48%.

Denny Hamlin’s win —  which ended up being encumbered — was the lowest-rated Darlington race since at least 1998 and the least-watched since at least 1999.

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