NASCAR's sponsorship outlook has been bleak this season, but now, it appears it may be finally catching a break.
Based on a serious of tweets from Sports Business Journal, NASCAR is in talks with the giant home improvement company, HomeAdvisor, to become a sponsor for the sports.
According to the tweets, NASCAR and Home Advisor are discussing whether the company will be a sponsor for a specific team or start on the business side. With some of the sports top drivers, like Kurt Busch, Danica Patrick and Matt Kenseth looking for sponsors, a Home Advisor sponsorship would prove huge.
Online home improvement services brand @HomeAdvisor is eyeing an entrance into #NASCAR as a sponsor/advertiser, per several sources.
— Adam Stern (@A_S12) September 6, 2017
While @HomeAdvisor has discussed possible team deals in #NASCAR, it's also possible it starts off on the track or media side of the sport.
— Adam Stern (@A_S12) September 6, 2017
No comment yet from @HomeAdvisor.
— Adam Stern (@A_S12) September 6, 2017
The Golden, Colorado-based company was founded in 2004, and now claims to be the nation;s largest home servies marketplace that matches professionals with consumers. It's publicly traded parent company, IAC, had $3.14 billion in revenue in 2016 with $41.3 million in net income, according to company information. Based in New York, IAC has more than 150 media brands, including several in the match or dating space -- such as Match.com and Tinder -- and news websites such as the Daily Beast.