Porsche is a money making machine.
Porsche sold 238,000 unit at an average vehicle price of $99,000 in 2016 for an operating profit of $4.1 billion, according to Bloomberg. That’s a staggering $17,250 per car. That means that Porsche could take the profit of just one car and buy a Chevrolet Cruz, Sonic or Spark; A Dodge Dart or a Fiat 500; or a Ford Fiesta or Focus, to name a few.
Not that Porsche would want to.
As impressive as Porsche is, Ferrari really takes the profit cake, averaging $90,000 per vehicle sold. It’s not an apples-to-apples comparison since 30% of Ferrari’s profits comes from non-car items (clothing, branding, etc), and they only sell 8,000 cars a year. Ferrari prices can range from roughly $189,000 to $400,000, making it not only luxury, but super luxury.