Lyft recently advertised their ride-sharing app by filming Jeff Bridges suffering from heat stroke and muttering some fever dream version of a conversation about boots, buzzards, and Portland, which is amazing when you consider the amount of shade he's throwing.
The app isn't shy about showing its disdain for rival Uber. The new ad gives you the choice of either riding with good people or bad people. It's a pretty easy choice, and the insinuation that Uber might leave you to die in a wasteland is extreme but somehow OK when delivered by The Dude.
Related: Uber hilariously offers Dale Earnhardt Jr. advice on increasing his rating