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You may remember the delightfully strange and out-of-left-field advertisements Lincoln had produced featuring the one, the only Matthew McConaughey’s signature brand of pseudo-spiritual mumbo-jumbo as he looks off into the middle distance. In the latest round of ads form Lincoln, McConaughey does more of the same brooding only this time he’s doing it at himself in the backseat of the very car he is driving. So either Matt’s on drugs, or we, the audience, are. Either way, he’s goofy.


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